Selasa, 26 Januari 2010

Understanding Pharma Online

Understanding Pharma

Author: John J. Campbell
Edition: 2nd
Binding: Hardcover
ISBN: 0976309637



Understanding Pharma: The Professional's Guide to How Pharmaceutical and Biotech Companies Really Work



The pharmaceutical industry is extremely complex, and so are the inner workings of the pharmaceutical and biotechnology companies operating within it. Even the most seasoned industry professionals may find it difficult to understand the activities of, and interdependencies among, all key functions within a pharmaceutical company. Yet this knowledge is crucial when the responsibilities for--or repercussions of--key initiatives ripple across an organization.

Understanding Pharma is a must-read for anyone in the pharmaceutical industry--those new to the industry, industry veterans, and those working in or serving the industry.
Gain an understanding of the inner workings of each functional area in the typical pharmaceutical com by John J. Campbell - Pharmaceutical Institute (2006) - Hardback - ISBN 0976309602 9780976309604 Read medical textbooks online like Understanding Pharma here

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Understanding Pharma: The Professional's Guide to Ho..., 9780976309635


Understanding Pharma: The Professional's Guide to How Pharmaceutical and Biotech Companies Really Work, ISBN-13: 9780976309635, ISBN-10: 0976309637

Understanding Pharma A Primer on How Pharmaceutical Companies Really Work, ISBN-13: 9780976309604, ISBN-10: 0976309602

Physician-pharmaceutical industry interactions continue to generate heated debate in academic and public domains, both in the United States and abroad. Despite this, recent research suggests that physicians and physicians-in-training remain ignorant of the core issues and are ill-prepared to understand pharmaceutical industry promotion. There is a vast medical literature on this topic, but no single, concise resource. This book aims to fill that gap by providing a resource that explains the essential elements of this subject. The text makes the reader more aware of the key ethical issues and a

Physician-pharmaceutical industry interactions continue to generate heated debate in academic and public domains, both in the United States and abroad. Despite this, recent research suggests that physicians and physicians-in-training remain ignorant of the core issues and are ill-prepared to understand pharmaceutical industry promotion. There is a vast medical literature on this topic, but no single, concise resource. This book aims to fill that gap by providing a resource that explains the essential elements of this subject. The text makes the reader more aware of the key ethical issues and a



Understanding Pharma Online




Gain an understanding of the inner workings of each functional area in the typical pharmaceutical com

download
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